Recent Published Pieces

Marketing Aug

IDM Jul/Aug

Recent articles for Marketing magazine and Image Data Manager (IDM) magazine were a great pleasure to write and cover two very different but ultimately related topics. Both pieces hit upon how online media, specifically social media, are changing many communication practices and understandings. The Marketing magazine piece explores ‘branding a corporate figurehead’, the risks and rewards, as well as how individuals are more exposed through social media. The IDM piece is focused squarely on Twitter – specifically “Does Twitter mean Business?”. Download PDF versions of the articles from these links: Marketing Magazine and IDM Magazine. Let me know what you think. Remember to buy future editions of Marketing magazine and IDM magazine, both great publications.